Hi, I'm Vicky

I’m a writer, editor, and content strategist with over a decade of experience producing lifestyle, food, and parenting content. I thrive on turning complex ideas into stories people actually want to read. From SEO and strategy to project management, I bring a thoughtful, audience-first approach to every piece of content.

Writing

I’ve honed my craft across diverse platforms, from sharing cuisine tips on Allrecipes to crafting compelling brand stories for SousVide Supreme, to exploring the joys and challenges of parenthood at ParentMap. Each experience has deepened my passion for creating content that resonates with readers.

Editing

At Allrecipes, I worked closely with a team of freelance writers, helping them find and refine the brand’s voice. Similarly, at ParentMap, I nurtured talent, offering feedback and guidance to help writers grow. My focus is always on making content work for the brand while maintaining its authenticity and appeal.

Strategy

Think of me as your behind-the-scenes partner: I’ll roll up my sleeves with you to audit your current content, co-create a content calendar, and nail down a voice that sparks connection. From there, I craft everything from SEO‑friendly posts and social copy to personalised newsletters that feel like a conversation in your subscribers’ inboxes

Get in touch

I’d love to hear about your project. Whether you need engaging content, a fresh editorial perspective, or a strategy to elevate your brand, I’m here to help.